Our Timeline

2021

Azizem was registered as a trademark in 2021 to secure the brand's identity before expanding internationally. The registration protects the name across the relevant product classes and establishes formal ownership of the brand. This early step allowed us to develop the brand with confidence, including the creation of azizem.com, while laying the groundwork for growth at home and abroad.

2022

In 2022 Azizem introduced custom metal boxes, designed to give our Cyprus delight a stronger and more memorable identity. The boxes quickly became a recognisable part of the brand and helped customers associate Azizem with quality, care and attention to detail.

2023

Azizem introduced a limited run of colourful cardboard boxes for the New Year, which were received with great enthusiasm.

2024

Azizem Limited took part in the 2024 Birmingham UK Food and Drink Expo, presenting our Cyprus delight to international buyers and industry professionals. The event allowed us to introduce the brand, share our commitment to quality and craftsmanship, and showcase the character of our products. It marked an important step towards a wider international presence and future partnerships.

Later that year, Azizem's products reached China. Here is our founder's Instagram story celebrating the moment.

2025

Azizem rebranded, changing its name from Azizem Turkish Delight to simply Azizem, conscious of the cultural sensitivities around the name of the sweet. Wherever possible, the word lokum is now highlighted, underlining its etymological roots.

2026

Azizem introduced the Signature Tubes: five new product tubes and a refined packaging format designed to elevate presentation and brand identity. In the same year, Azizem began brand expansion talks with prospective customers in Hong Kong and the UK.